12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography
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12 Tips to Boost Instagram Engagement in 2020

And here we are again, my followers! Today I’m gonna show you how I boosted my Instagram audience with 12 simple steps. This post will help you easily do it following these simple 12 Tips to Boost Instagram Engagement!

Please note this is a long post and in it there could be some affiliate links, so I need you read my disclosure to know more about affiliates and how they help me maintaining my blog alive. Thanks!

Following my 12 Steps to Boost Instagram Engagement in 2020 will help you get rid of the algorithm and increase your social success.

Is this interesting to you? Well, it may be also for your friends so please if you like this article feel free to share this on your Socials and Pin It for your later-on reference.

12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography
How to boost your Instagram engagement in 2020 and beyond… all the secrets here in this post! Click To Tweet

Wondering how to increase the engagement level of your Instagram account in 2020?

Instagram is one of the best places to market your brand online visibly and nicely, gain a loyal following, and build a community that supports your business.

That’s why today, I am going to share with you 12 easy steps that will help you level-up your Instagram engagement in 2020 and beyond.

12 Tips to Boost Instagram Engagement

Is it only a matter of numbers? Yes and no. But, before flowing into the article core, let me tell you something.

When I started taking pictures of my dogs, I simply posted them on my Instagram profile without paying attention to descriptions, hashtags, quality of the picture, time of the day, tags, and so on…

Well, I simply shared… and this ended up in some likes and stop!

But, to be honest, as a professional Pet Photographer, my aim is to reach potential clients and so make money from my Instagram; isn’t it your aim too?

12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography

That’s why I decided to study Instagram potential a little bit more, and here it is what I discovered to be really useful to me (and hope also to you, if you apply my 12 tips).

Recently I posted a Blog where I was explaining the best Instagram Hashtags for 2020, the most influencing ones. Check also this article out!

Well, to be complete, I would say that I was helped in my due-course by this super resource:

12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography

In detail, you can, with a simple cheap add-on, earn $700 a week simply following this simple method.

If you are anything like me you likely spend a lot of time taking photos with your mobile phone and posting them to Facebook or Instagram. Well, did you know that you can actually be earning hundreds, or even thousands of dollars each month just by uploading photos to Instagram?

I was skeptical at first, but this system is the real deal! I got my hands on an evaluation copy of “ProfitGram” a few days ago and I’m already seeing the money flow into my account.

I plan to write a post on this, with all my earnings in detail using this method. So stay tuned and subscribe my Newsletter to be updated on every blog post!

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There are over 150 million users on Instagram yet less than 1% of them are taking advantage of these money making secrets. If they knew they could be paying their rent, or making car payments just by snapping photos and putting them on Instagram I bet they would be glued to their cell phones.

There are only a limited number of spots available. However, if you visit this link right now you can sign up to take advantage of special discounted pricing and ensure you get in. If you head over now you can grab your copy of ProfitsGram for just $37, that’s $10 off the regular price. What’s even better is that you have instant access to the system as its contained in a downloadable eBook, so you can start making money with your Instagram account right away!

They will only be selling a limited quantity of these as they don’t want to everyone to jump on the Instagram money making bandwagon all at once.

So click here to grab your copy NOW!

There are not many ways to make extra cash online that are this fun! Turn the time you already spend taking photos and uploading them to Instagram into cold hard cash.

So, let’s explain how I made and learned through these tips (more you can find into the Ebook in this offer.

Complete your Instagram Bio

Considering that your Instagram profile is the new homepage, having a good Instagram bio is an important step because this will help you attract new followers.

If you want to get new Instagram followers, they need to quickly understand why they should click that “follow” blue button.

A good Instagram bio explains what’s your core business.

A good idea is to speaks directly to your target audience. In this way you’ll attract more quality followers who are aligned with your brand and who are more likely to become your customers!

Here there are some of my Photography friends’ Instagram profiles whose Bio is near to perfection (and in fact, they have a huge quantity of followers!).

12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography
12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography
12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography

Think about how you can use those 150 characters in your Instagram bio to write a copy that attracts both prospective clients and customers — people who are the most likely to press the follow button!

and you will see the difference!

Writing a short but comprehensive bio might be difficult even for an Instagram pro.  If you need some help, you can also turn to a social media advisor. Or use Profitgram!

Smart.bio is the most powerful FREE Instagram bio linking tool. Grab yours today!

Add Some Fun to your Posts

Instagram Stories and posts take time and effort, everyone knows that, but it doesn’t mean you can’t have fun creating them.

You are 100% free to express yourself in any way you want to.

If you include some fun moments into your strategy, get ready to see some real returns in your comments, shares, and likes! Click To Tweet

Maintain a Schedule

There are a lot of studies that show you the best posting time for social networks. No rule says you must post photos at the same time every day or on the same day every week.

First, ask yourself: “What should my account be known for?”

After you answer this question, you’ll see that everything will be smoother. You’ll know exactly what you have to post, so you don’t have to scout the Internet in search of ideas. No more stress.

All you have to do is post with frequency, and in time you will make a plan that fits you and makes you feel comfortable.

To do this, I use Tailwind. You can start with a free account and then upgrade to experiment much more features!

12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography

Add a Location Every Time you Post

If you’re looking to boost your exposure and improve your engagement, you need to start tagging locations in your posts!

Studies showed that posts tagged with a location receive a higher engagement rate.

Anyone who’s searching for Instagram posts in their neighborhood or city will likely come across yours, and this will be an excellent opportunity to start a good conversation.

For example, if you’re posting a story from a dog show, a club meeting or a simple walk in NY park, you can tag the location with a sticker, and your story might appear in that location’s Instagram Stories.

Jenn Herman, Social Media Strategist, Jenn’s Trends

One of my fave pieces of advice for Stories right now is to use the location tag on Stories. BUT, the key is to use the smallest possible location. Tag the actual building, business, venue, or other small area. Instagram knows that the specific location is in a certain neighborhood, in a certain city, near other places, and within a larger geographic area. As a result, tagging the small location could land you in multiple search results for various locations. But if you tag something large (like a whole city), you will not show up in locations for smaller areas

Reply to Your DMs

This step is essential.

Keeping a relationship with your followers is very important, mainly because they take their time to send you a message.

No matter how big or small your account is, make sure you spend time listening and responding to both positive and negative feedback.

The simple act of showing your followers that you’re listening to them is going to help build that community and online conversation.

The more comments, likes, shares, and DMs your posts get, the more likely it will be ranked as quality content and it could be displayed to wider audiences on the explore page. Click To Tweet

Start Conversations with Instagram Stories Stickers

Instagram engagement is no longer just likes and comments, in 2020 it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more.

These are easy-peasy tips and you can surely do it following my 12 Tips to Boost Instagram Engagement! Give yourself a try!

Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you.

You can use the question sticker; this is an excellent opportunity for your followers to get to know your brand better, or get more information about your products. Also, it’s an excellent place for you to ask your followers some questions.

Because your followers’ opinions matter, you need to start using poll or vote stickers! This sticker will help you understand what your followers’ opinions regarding your brand or services are.

Here is an example of a simple story with all these suggestions on it…

12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography

Use Branded Hashtags

To get the most out of your hashtag marketing, you’ll need to define your goals.
The first and most fundamental aspect of hashtag marketing is having your own branded hashtag.

If you want to increase your Instagram engagement, understanding which hashtags are driving more people to your posts is really important.

Your basic branded hashtag should be used on an ongoing basis, and it should be applied to any post. Why don’t use my 12 Tips to Boost Instagram Engagement?

Create a branded hashtag for:

  • Product launches
  • Product updated
  • Promotions
  • Contests
  • Sponsored Events

Take a Look at Your Analytics

Do you know how effective your Instagram marketing is? Are you aware of how it interacts with your overall marketing efforts?

It is essential to know what’s working and what isn’t to increase your Instagram engagement rates.

This Instagram analytics tool, give you the possibility to track your posts’ performance, track comments and measure the number of likes your posts receive. Increasing your number of followers and likes it’s a continuous goal that requires time and a very well thought strategy.

This can professionally be done connecting your Instagram account to Tailwind.

Join NOW

Here’s what you can learn from Instagram analytics:

  • How many “profile visits” your profile has received within the past week
  • The total number of “taps” your profile or its posts have received in the past week
  • How many “website clicks” users made from your profile in the last week
  • The number of “get directions” or phone calls users placed through your Instagram profile
12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography

Share Pictures with Your Own Style

Having a personal style is key to Instagram. People can recognize yours from homogeneity in your posts or pictures. Follow these 12 Tips to Boost Instagram Engagement and you’ll see the difference!

You can start experimenting with their free filters, while posting, but beware: everyone is using them and it’s surely not original.

Why don’t you try my LR Pet Photography Preset?

Subscribe my Newsletter and grab a free sample of the Pet Photography Kit of 9+3 free available in my Etsy shop!

Add the code 10OFF and grab a discount of 10% off the regular price for 12 Pet Photography LR Presets sold on this link: https://www.etsy.com/listing/759433140/lightroom-pet-presets-9-presets-3-free Click To Tweet
12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography

Write Longer Instagram Captions

Did you know that your Instagram caption can be up to 2,200 characters long?

However, that doesn’t mean you should use all those characters for just your message.

Our data shows that it’s better to pay attention to this, but also adding extra emojis.

One of the factors that affect how your Instagram post performs in the algorithm is how people engage with your Instagram content.

So what’s an easy way to increase the time people spend looking at your post? Write long and attractive Instagram captions.

This is a great opportunity to keep your audience informed about your brand and business goals, your products, your business mission or anything else that can’t be said in a one-liner and a few emojis.

Use the Right Instagram Image Size

There’s nothing worse than uploading a photo that gets cut off or doesn’t upload the way you envisioned.

Make sure that your photos are not only sized correctly but are also appealing because studies show that brighter pictures get 592% more likes than the darker ones.

Instagram sizes are:

  • Instagram profile photo: 320×320 px
  • Instagram square photos: 1080×1080 px
  • Instagram portrait photos: 1080×1350 px
  • Instagram landscape photos: 1080×566 px
  • Instagram stories/IGTV: 1080×1920 px
12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography
an infographic from Later

Include a Link on Your Instagram Bio

Do you want your audience to view your website, sign up for a newsletter, read your blog articles or know more about you and your business?

Well, you can send them in the right direction by including a link in your Instagram profile description. Just tell your users what the link is for and that they can find it in your Instagram bio.

But if you want to be top of your game when it comes to linking on Instagram, one CTA just isn’t enough anymore. You want your audience to know where else you live online – like on other social platforms, your website, your blog, or even your online store.

12 Tips to Boost Instagram Engagement, 12 Tips to Boost Instagram Engagement in 2020, EMGPhotography

Final thought

If you want to take your Instagram account to the next level of engagement, you have to spend time and put all your creativity in there.

Incorporate these 12 tips in your 2020 Instagram strategy and see how your audience responds!

And, remember I personally like comments and suggestions, so feel free to let me know here below how it went with you!


Veterinary Surgeon, Labrador Breeder and passionate pet photographer. Blogger for hobby in spare time. I like everything regarding nature and its shapes.

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